Repositioning a brand to boost performance.
First Workplaces–called Busining until we renamed it–is one of the leading business center networks in Spain.
What we found when Sherpa Capital–a VC from Madrid–entrusted First to us, was an excellent product, losing clients’ attention to more attractive competitors.
So we worked on the brand: its values, personality, naming, and visual identity, to give it a new brand positioning.
We re-defined its communication giving First Workplaces the upgrade they needed.
Since the offices are the essence of their business, we also worked on every detail of their workspaces.